76 Commerce Center: Creating Community to Drive Employee Retention and Leasing
Client: Hyde Development
Date Range: 2019-Present
Summary: The Musicant Group supports Hyde Development in setting new standards for industrial workplaces, activating 76 Commerce Center (a 1.8 Million SF Class A Industrial Development) to make the on-site work experience of tenants one which inspires happiness, wellness, and a willingness to come into the office. Through communications, events, and physical improvements to the space, we’ve supported tenant employee retention and building leasing by making the campus a positive place to work and be.
Project Goals & Strategy
Our goal is to support Hyde Development’s leasing efforts by creating positive experiences for tenants on campus, which in turn, help them attract and retain a strong workforce.
Our strategy involves producing a reliable rotation of community lunches and activities, and providing consistent communications about these opportunities to create a sense of connectedness on campus, and an expectation of positive experiences while at their place of work.
What we do
Facilitate community and meaningful connections through monthly, catered community lunch events which are free to tenants;
Support employee wellness through periodic, on-site chair massages;
Deliver regular, high quality food options, such as breakfast treats and schedule food truck visits;
Produce seasonal, campus-wide activities, such as an Annual Egg Hunt with prizes for participants.
Outcomes & Benefits
From our latest end-of-year survey of tenants on campus, we learned that, due to our programming:
90% of tenants reported “increased happiness” at work
80% of tenants reported an “increased desire to come into the office”
60% of tenants reported an “increased sense of wellness” at work
We fostered a positive environment for one of our tenants (a local tech company) to relocate all of their growing employee base from a high-amenity, urban area onto the 76 Commerce Center campus.
Testimonals
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“Appreciative of all you do! Our office looks forward to these Community Lunches each month.”
- Executive Assistant at Tenant Company
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“The guys at our other offices are always jealous when they hear what we’ve got going on over here - last time they visited on “Chair Massage Day” and couldn’t believe that was a normal thing for us.”
- Lead Manager at Tenant Company